Are you looking for more sales leads and appointments?
Do you work in a specialised market?
Then visit www.telemarketing-associates.co.uk.
Telemarketing Associates can generate more sales leads, enquiries and appointments for you on a performance only basis. Meaning you only pay for the leads and appointments you recieve.
For data cleaning they offer pay per record cleaned telemarketing.
For performance based telemarketing click here.
Tuesday, 27 July 2010
Tuesday, 15 June 2010
How do you increase sales into process & packaging industries?
Lead generation and marketing in the manufacturing, production, process and packaging industries is a very specialist niche area. How do you create more business within these industries? This article looks at this in more details.
If you are a company that sell production line and manufacturing technology into the food, pharma, automotive, aerospace or any other manufacturing or production line industry you will know that getting your product in front of the industry decision makers and indeed the industry persuaders (such as production and engineering managers) is incredibly hard.
After all production managers and engineering managers of very busy production and manufacturing sites are very busy people. They spend a lot of their time on the shop floor making sure that everything is going according to plan and is working properly. They also tend to work very hard so they are unlikely to be sat at home reading “The Production Line Weekly Gazette” or any other magazine you might think to advertise in.
So how do you get your products and latest technology in front of the persuaders and decision makers within the manufacturing industries. Email marketing may work but as they are so busy they are more likely to delete any unwanted or unrecognised emails and as for online marketing well again they probably won’t get much time to search the net. That said making sure your company comes up first for your relevant industry or technology terms certainly won’t do you any harm.
Consider Telemarketing
Telemarketing gets your products in the minds of and in front of the key persuaders and decision makers within any industry. It cuts out any high advertising costs that your target audience might see and gets straight to the heart of the matter making sure that your marketing effort is as targeted as it possibly can be.
CBSL have specialist knowledge and experience in working in the process & packaging industry driving sales leads for companies operating in these sectors, getting the attention of the decision makers and getting field sales teams face to face appointments to talk to these decision makers. CBSLhave a large database of contacts within the food, pharmaceutical, plastics, automotive and aerospace manufacturing, process, production and packaging industries that they maintain and market to on a daily basis.
The decision maker contacts as well as the ability to get to grips with production line technology means that they are well placed to act as an outsourced telemarketing and direct marketing company for businesses that are selling into these markets.
All businesses need new sales to survive and although for some these can come from their existing clients for most this is not the case. The problem can often be how do you find those new customers? In addition, how do you get your products and sales people in front of the decision makers?
A lot of money is spent each year on marketing in many forms but the problem is that most companies know that part of their marketing spend is working for them but they are not sure which part. This is why at CBSL they talk to companies about the importance of being able to track their return on investment. PR and brand awareness are all fine and good if you are Coca Cola but if you are a much smaller company than they are, and let’s face it most are, then whatever marketing you are doing you need to know that it is bringing in actual sales.
Strategic Integrated Direct Marketing with Measurable ROI
These words are the words that CBSL approach every marketing project with on behalf of their clients. Everything they and their strategic partners do for their clients is focused on measuring return on investment.
Their core services in sales lead generation together with our data cleaning, market research, telemarketing, email marketing and online marketing services are all put together with systems that track the return their clients will be getting. Most importantly, these systems and techniques work to actually bring in real sales and more business.
So if you are looking to generate more sales and leads with in the manufacturing, process and packaging industries give CBSL a call today on 01743 249992.
For more info visit www.cbslgroup.com/marketing-solutions/telemarketing.
Thursday, 22 April 2010
CBSL Telemarketing Trial Basics
Try telemarketing with CBSL but what are the basics?
Our new website news article lists the details:
Telemarketing Trials: What are the basics?
Our new website news article lists the details:
Telemarketing Trials: What are the basics?
Friday, 19 February 2010
Online Marketing / SEO
Both of the above are excellent examples of push marketing where you as a company would be pushing your product or services towards the client, albeit very gently. Online marketing is the exact opposite and is known as pull marketing because you are attracting, or pulling, the client to you.
Online is the best place for this type of marketing because the user types into a search box a phrase or keyword that is relevant to your business which shows they are actively looking for a product or service like yours. If your website then appears in the natural listings or paid for placements and your call to action is inviting enough they will click on your link. The aim then is to either make a sale or gain an enquiry.
The important factor in either though is gathering data. Having a simple but effective data capture form can give you enough information to follow up enquiries with a sales call or email or to offer previous or existing clients with new purchase incentives and offers.
Both pay per click and search engine optimisation can bring in fantastic returns on investment and when combined with data capture and web analytics can provide you with more information on your prospects and more opportunity to market effectively to them.
Internet Marketing
Online is the best place for this type of marketing because the user types into a search box a phrase or keyword that is relevant to your business which shows they are actively looking for a product or service like yours. If your website then appears in the natural listings or paid for placements and your call to action is inviting enough they will click on your link. The aim then is to either make a sale or gain an enquiry.
The important factor in either though is gathering data. Having a simple but effective data capture form can give you enough information to follow up enquiries with a sales call or email or to offer previous or existing clients with new purchase incentives and offers.
Both pay per click and search engine optimisation can bring in fantastic returns on investment and when combined with data capture and web analytics can provide you with more information on your prospects and more opportunity to market effectively to them.
Internet Marketing
E-Mail Marketing
Fast and almost free e-mail marketing can be a great way to get your message across to prospects, assuming they read it.
There are though some definite things you should and shouldn’t do with email marketing and there is also the issue of whom do you email to and where do you get the database?
Firstly, and most importantly don’t SPAM. If you do not have the prospects permission to send the e-mail or you do not own data from a source that has gained permission then do not send an e-mail. If you do send SPAM it is not only against direct e-mail marketing rules it can also do significant damage to your brand.
If you buy e-mail marketing data you need to be sure that they have obtained permission from the recipitent. If they have you need to bear in mind that this email list is one that they have probably sold to lots of other companies and that the people on the list have either a dedicated email address just to receive such emails or may ignore emails from people they do not know. So you have to consider how effective it will be to send emails to people on these lists.
The most effective way of building an e-mail database is by data gathering from clients and prospects yourself. This can be done through telemarketing, website data capture forms or simply asking prospects to include their email address when they request information. This way you have a list that is unique to you from people that will at least half expect an email from you. This will increase open rate and effectiveness.
Marketing Solutions
There are though some definite things you should and shouldn’t do with email marketing and there is also the issue of whom do you email to and where do you get the database?
Firstly, and most importantly don’t SPAM. If you do not have the prospects permission to send the e-mail or you do not own data from a source that has gained permission then do not send an e-mail. If you do send SPAM it is not only against direct e-mail marketing rules it can also do significant damage to your brand.
If you buy e-mail marketing data you need to be sure that they have obtained permission from the recipitent. If they have you need to bear in mind that this email list is one that they have probably sold to lots of other companies and that the people on the list have either a dedicated email address just to receive such emails or may ignore emails from people they do not know. So you have to consider how effective it will be to send emails to people on these lists.
The most effective way of building an e-mail database is by data gathering from clients and prospects yourself. This can be done through telemarketing, website data capture forms or simply asking prospects to include their email address when they request information. This way you have a list that is unique to you from people that will at least half expect an email from you. This will increase open rate and effectiveness.
Marketing Solutions
Telephone Marketing
With telesales & tele-marketing you are taking your message direct to the decision maker presenting your case and generating interest. Within one or two calls you could get your product or service noticed and in front of the people that make the purchase decisions.
Often seen in a bad light telephone marketing can actually be a very effective way of generating sales leads for your business. With good data and a good manner on the phone telemarketing can get you in front of industry decision makers. When you consider this against advertising or public relations, where there is no guarantee the decision maker will read the magazine selected for your advertising, meaning telemarketing is the more cost effective option. You could advertise with that same trade magazine for months before they notice and you make any return if at all.
You can easily monitor results, expenditure and return with telemarketing. For more information on this contact CBSL today.
Tele-marketing does not only have to be about trying to book appointments but it can be used for data cleansing, researching markets and branding awareness with the aim of generating some sales leads from these processes.
Telemarketing UK, Telemarketing Lead Generation
Often seen in a bad light telephone marketing can actually be a very effective way of generating sales leads for your business. With good data and a good manner on the phone telemarketing can get you in front of industry decision makers. When you consider this against advertising or public relations, where there is no guarantee the decision maker will read the magazine selected for your advertising, meaning telemarketing is the more cost effective option. You could advertise with that same trade magazine for months before they notice and you make any return if at all.
You can easily monitor results, expenditure and return with telemarketing. For more information on this contact CBSL today.
Tele-marketing does not only have to be about trying to book appointments but it can be used for data cleansing, researching markets and branding awareness with the aim of generating some sales leads from these processes.
Telemarketing UK, Telemarketing Lead Generation
Thursday, 18 February 2010
Lead Generation Advice
New Sales Leads are the Life Blood of your Business
No matter what business you happen to be in there is a high chance that it thrives and grows on new customers.
The problem most companies face is how do they find those new customers. Traditionally advertising and PR have been used. The problem most business decision makers face with their marketing is that they know that at least half of their advertising and marketing is working they just do not know which half.
By taking a proactive approach to lead generation with the focus on traceable results you can take more control over your marketing spend and the results it delivers.
In the next few blogs we will consider three routes to lead generation:
• Telemarketing
• Email Marketing
• Internet Marketing
No matter what business you happen to be in there is a high chance that it thrives and grows on new customers.
The problem most companies face is how do they find those new customers. Traditionally advertising and PR have been used. The problem most business decision makers face with their marketing is that they know that at least half of their advertising and marketing is working they just do not know which half.
By taking a proactive approach to lead generation with the focus on traceable results you can take more control over your marketing spend and the results it delivers.
In the next few blogs we will consider three routes to lead generation:
• Telemarketing
• Email Marketing
• Internet Marketing
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