Both of the above are excellent examples of push marketing where you as a company would be pushing your product or services towards the client, albeit very gently. Online marketing is the exact opposite and is known as pull marketing because you are attracting, or pulling, the client to you.
Online is the best place for this type of marketing because the user types into a search box a phrase or keyword that is relevant to your business which shows they are actively looking for a product or service like yours. If your website then appears in the natural listings or paid for placements and your call to action is inviting enough they will click on your link. The aim then is to either make a sale or gain an enquiry.
The important factor in either though is gathering data. Having a simple but effective data capture form can give you enough information to follow up enquiries with a sales call or email or to offer previous or existing clients with new purchase incentives and offers.
Both pay per click and search engine optimisation can bring in fantastic returns on investment and when combined with data capture and web analytics can provide you with more information on your prospects and more opportunity to market effectively to them.
Internet Marketing
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great post ,it is so much fresh.thanks
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