Both of the above are excellent examples of push marketing where you as a company would be pushing your product or services towards the client, albeit very gently. Online marketing is the exact opposite and is known as pull marketing because you are attracting, or pulling, the client to you.
Online is the best place for this type of marketing because the user types into a search box a phrase or keyword that is relevant to your business which shows they are actively looking for a product or service like yours. If your website then appears in the natural listings or paid for placements and your call to action is inviting enough they will click on your link. The aim then is to either make a sale or gain an enquiry.
The important factor in either though is gathering data. Having a simple but effective data capture form can give you enough information to follow up enquiries with a sales call or email or to offer previous or existing clients with new purchase incentives and offers.
Both pay per click and search engine optimisation can bring in fantastic returns on investment and when combined with data capture and web analytics can provide you with more information on your prospects and more opportunity to market effectively to them.
Internet Marketing
Friday, 19 February 2010
E-Mail Marketing
Fast and almost free e-mail marketing can be a great way to get your message across to prospects, assuming they read it.
There are though some definite things you should and shouldn’t do with email marketing and there is also the issue of whom do you email to and where do you get the database?
Firstly, and most importantly don’t SPAM. If you do not have the prospects permission to send the e-mail or you do not own data from a source that has gained permission then do not send an e-mail. If you do send SPAM it is not only against direct e-mail marketing rules it can also do significant damage to your brand.
If you buy e-mail marketing data you need to be sure that they have obtained permission from the recipitent. If they have you need to bear in mind that this email list is one that they have probably sold to lots of other companies and that the people on the list have either a dedicated email address just to receive such emails or may ignore emails from people they do not know. So you have to consider how effective it will be to send emails to people on these lists.
The most effective way of building an e-mail database is by data gathering from clients and prospects yourself. This can be done through telemarketing, website data capture forms or simply asking prospects to include their email address when they request information. This way you have a list that is unique to you from people that will at least half expect an email from you. This will increase open rate and effectiveness.
Marketing Solutions
There are though some definite things you should and shouldn’t do with email marketing and there is also the issue of whom do you email to and where do you get the database?
Firstly, and most importantly don’t SPAM. If you do not have the prospects permission to send the e-mail or you do not own data from a source that has gained permission then do not send an e-mail. If you do send SPAM it is not only against direct e-mail marketing rules it can also do significant damage to your brand.
If you buy e-mail marketing data you need to be sure that they have obtained permission from the recipitent. If they have you need to bear in mind that this email list is one that they have probably sold to lots of other companies and that the people on the list have either a dedicated email address just to receive such emails or may ignore emails from people they do not know. So you have to consider how effective it will be to send emails to people on these lists.
The most effective way of building an e-mail database is by data gathering from clients and prospects yourself. This can be done through telemarketing, website data capture forms or simply asking prospects to include their email address when they request information. This way you have a list that is unique to you from people that will at least half expect an email from you. This will increase open rate and effectiveness.
Marketing Solutions
Telephone Marketing
With telesales & tele-marketing you are taking your message direct to the decision maker presenting your case and generating interest. Within one or two calls you could get your product or service noticed and in front of the people that make the purchase decisions.
Often seen in a bad light telephone marketing can actually be a very effective way of generating sales leads for your business. With good data and a good manner on the phone telemarketing can get you in front of industry decision makers. When you consider this against advertising or public relations, where there is no guarantee the decision maker will read the magazine selected for your advertising, meaning telemarketing is the more cost effective option. You could advertise with that same trade magazine for months before they notice and you make any return if at all.
You can easily monitor results, expenditure and return with telemarketing. For more information on this contact CBSL today.
Tele-marketing does not only have to be about trying to book appointments but it can be used for data cleansing, researching markets and branding awareness with the aim of generating some sales leads from these processes.
Telemarketing UK, Telemarketing Lead Generation
Often seen in a bad light telephone marketing can actually be a very effective way of generating sales leads for your business. With good data and a good manner on the phone telemarketing can get you in front of industry decision makers. When you consider this against advertising or public relations, where there is no guarantee the decision maker will read the magazine selected for your advertising, meaning telemarketing is the more cost effective option. You could advertise with that same trade magazine for months before they notice and you make any return if at all.
You can easily monitor results, expenditure and return with telemarketing. For more information on this contact CBSL today.
Tele-marketing does not only have to be about trying to book appointments but it can be used for data cleansing, researching markets and branding awareness with the aim of generating some sales leads from these processes.
Telemarketing UK, Telemarketing Lead Generation
Thursday, 18 February 2010
Lead Generation Advice
New Sales Leads are the Life Blood of your Business
No matter what business you happen to be in there is a high chance that it thrives and grows on new customers.
The problem most companies face is how do they find those new customers. Traditionally advertising and PR have been used. The problem most business decision makers face with their marketing is that they know that at least half of their advertising and marketing is working they just do not know which half.
By taking a proactive approach to lead generation with the focus on traceable results you can take more control over your marketing spend and the results it delivers.
In the next few blogs we will consider three routes to lead generation:
• Telemarketing
• Email Marketing
• Internet Marketing
No matter what business you happen to be in there is a high chance that it thrives and grows on new customers.
The problem most companies face is how do they find those new customers. Traditionally advertising and PR have been used. The problem most business decision makers face with their marketing is that they know that at least half of their advertising and marketing is working they just do not know which half.
By taking a proactive approach to lead generation with the focus on traceable results you can take more control over your marketing spend and the results it delivers.
In the next few blogs we will consider three routes to lead generation:
• Telemarketing
• Email Marketing
• Internet Marketing
Monday, 15 February 2010
Special Offer - FREE one-day telemarketing trial
FREE one-day telemarketing trial
The CBSL Group is offering a FREE one day telemarketing trial to all new customers. We believe in proving our professionalism and the fact that we can deliver before you have to part with any money.
This is exclusively for Business-to-Business campaigns that fit the free trial criteria. We will supply all data, generate a script and forward all leads and information requests to you as they happen.
For more information contact our marketing manager Sam O’Prey on 01743 249 992 or email Sam.Oprey@cbslgroup.com
The CBSL Group as a Shropshire based professional firm that provides Telemarketing for UK and overseas clients.
Visit www.cbslgroup.com for more details
The CBSL Group is offering a FREE one day telemarketing trial to all new customers. We believe in proving our professionalism and the fact that we can deliver before you have to part with any money.
This is exclusively for Business-to-Business campaigns that fit the free trial criteria. We will supply all data, generate a script and forward all leads and information requests to you as they happen.
For more information contact our marketing manager Sam O’Prey on 01743 249 992 or email Sam.Oprey@cbslgroup.com
The CBSL Group as a Shropshire based professional firm that provides Telemarketing for UK and overseas clients.
Visit www.cbslgroup.com for more details
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